Recently, NGK Spark Plugs Vietnam Co., Ltd. has continued to coordinate with Dong Thap Market Management Department and Vina Science and Technology Development Joint Stock Company (Vina CHG), to organize a seminar on how to distinguish products from customers. real - fake. During the seminar, the parties clarified important and painful contents in the fight against counterfeiting - counterfeit goods in Dong Thap province in particular and in Vietnam in general, at the same time, many anti-counterfeiting proposals - new imitations are also put forward for review and experimentation.

The event had the participation of more than 100 guests who were representatives from the functional forces of the Provincial Steering Committee against Smuggling - Commercial Fraud and Counterfeit Goods., Economic Police, Customs, Border Guard, Consumer Protection Association, with relevant departments in the province Dong Thap. 

Opening the Workshop, Mr. Nguyen Minh Trung - Head of Steering Committee 389, Director of the Department of Information Management of Dong Thap province gave a speech.: "Counterfeit goods and poor-quality goods are operating more and more sophisticatedly with various counterfeiting tricks, not only causing pain for trading companies but also a dilemma in the force's anti-counterfeiting work. market management quantity".

Indeed, counterfeit goods not only appear in stores and business establishments, but the business of selling fake goods is increasingly popular in other forms that are more difficult to control such as selling through social networks, e-commerce channels, online channels ... require the authorities to take strong measures to thoroughly solve this situation.

In addition to the inspection and supervision of the competent forces and authorities, enterprises themselves need to actively and proactively prevent counterfeit goods to protect their brand reputation and customers. its consumers. As for vehicle spare parts, specifically spark plugs, NGK Spark Plugs (Vietnam) Company has been studying very carefully the properties and characteristics of its products, in order to limit the technology duplication of its products. entities with unfair competition intentions. 

At the seminar, Dr. Tran Trung Duc - Representative of NGK Vietnam Company - shared with officers of Dong Thap Market Management Department the basic ways to distinguish real and fake branded spark plugs. NGK with the naked eye through the form of packaging and signs on the product. Mr. Tran Trung Duc also prepared sample products so that officials can visually see and try to participate in distinguishing goods. real fake on the spot.

Next, the representative of NGK further expressed: with the close support of Vina CHG - the legal representative for NGK Corporation in Vietnam, NGK has anti-counterfeiting solutions as well as coordination. cooperate with information management agencies to assist NGK in detecting and handling business establishments, trading in counterfeit goods, NGK trademarks.

Participating in the seminar, after watching and listening to the sharing from NGK experts, Mr. Nguyen Viet Hong - General Director of Vina CHG said that Vina CHG is currently applying a number of anti-counterfeiting solutions through digital platform, helping to support work faster and more efficiently: Software solutions such as Vinacheck tracing goods circulating in the market, traceability technology QR Code, xác thực hàng chính hãng qua tin nhắn SMS… bên cạnh việc duy trì sử dụng tem chống hàng giả để bảo vệ thương hiệu hàng hóa.

In general, in addition to the methods of checking and handling violations of counterfeit goods, an indispensable thing is the consciousness of consumers. As their consciousness is enhanced, they will make more informed choices when purchasing. Therefore, it is necessary to strengthen propaganda and warn people, disseminate knowledge to them about real and fake goods.

At the end of the event, Mr. Nguyen Minh Trung highly appreciated the cooperation spirit and professionalism in the organization of NGK and Vina CHG. Through the program, information management officers of Dong Thap province and relevant agencies can improve their skills and professionalism when implementing the actual inspection of NGK branded spark plugs in the market to handle counterfeit goods in a timely manner.