"Roadshow 2020 - Sublimation Power" was officially launched in Hanoi on 14th May, 2020 at Tien Phong Garage - 87 Lang Ha, O Cho Dua Ward, Ba Dinh District, Hanoi. After the first day of deployment, the campaign attracted the attention of many road users by the car with the color of the staff with the characteristic red tone, Sparky guy and the beautiful brand ambassadors stand out.

The familiar red car of NGK spark plugs is already in Hanoi.

The purpose of the program is to accompany car garages in business development efforts, while also promoting NGK Spark Plug products for 4-wheelers and sharing knowledge to identify real and fake products on the market.

NGK Roadshow lineup at the first stop - Tien Phong Garage.

The series of journeys will last for 10 days, spread throughout Hanoi City, including Hoan Kiem, Ba Dinh, Thanh Xuan, Dong Da, Cau Giay districts ...

Team Roadshow received a warm reception from the garages. With all our efforts, and the enthusiastic support from the garages, NGK Spark Plugs will try to complete the new goals of the Roadshow in the Hanoi area.

Hopefully, the Roadshow 2020 campaign will bring the image of the NGK brand closer to more customers.

NGK Spark Plugs visited and gave gifts to garage owners and car mechanics in Hanoi.