Together with a solid garage to overcome challenges
Due to the impact of the Corona virus, a series of manufacturers and assemblers of cars and motorcycles in the world - including Vietnam, had to scale down, stop production, even close factories.
At the same time, hundreds of car garages across the country have been suspended for a long time, putting pressure on the lives of many repairmen and garage owners. Currently, some garages are still struggling because of the high cost of maintaining premises - most of them are over 200m2, and cover the salaries of many mechanics.
To encourage the spirit of professionals, NGK Spark Plug company organizes a roadshow event in Ho Chi Minh City and Hanoi with the theme "NGK Spark Plugs – Sublimation power". NGK Journey – Sublimation Power is the first roadshow series of NGK in Vietnam, starting phase 1 from 14th March - 24th March in Ho Chi Minh City with a scale of 90 garages and phase 2 from 14th May to 25th May in Hanoi with a scale of 100 garages.
NGK team is excited to participate in the journey "Roadshow 2020 - Sublimation Power".
Within the framework of the event, the roadshow team of NGK Spark Plugs came to give gifts, encourage, support technical information about spark plugs and share some more garage operation solutions, combining digital management suitable for each garage scale.
Representative of NGK Vietnam Spark Plug Company - Mr. Tran Thanh Kha - Ceo, said: "This year's roadshow program wants to share difficulties for workers and garage business owners. Our spirit is always strong, aiming to overcome the present moment together and break through in the future."
The series of journeys has been successful, enthusiastically received by NGK places, as well as contributing positively to the recovery and development of car repair and maintenance points in the new period.
Next, the event "Technical seminar and customer appreciation" on 05th June of NGK spark plugs in Ho Chi Minh City will be one of the company's first value-added activities for garages after the pandemic.
High-end Iridium alloy spark plug solution superior to previous platinum lines
At each stop, the technical team of NGK Spark Plugs updates information about the current spark plug market situation, advises on how to distinguish real and fake spark plugs and helps garages better understand the spark plug product lines for NGK branded four-wheelers.
NGK spark plugs help garage owners, mechanics and users distinguish real and fake spark plugs and socialize to increase brand cohesion.
Also at the show, garage owners were introduced in detail to the latest technology product called Iridium high-end spark plugs – using rare metals that provide superior efficiency than platinum. This is an electrical material with a melting point, hardness and durability superior to those used for conventional spark plugs.
Iridium NGK series IX spark plugs for standard motors have ultrafine Iridium central electrodes, which ensure extremely good ignition, improved response to acceleration and increased vehicle power. The Iridium Laser series is a more advanced product line with the central electrode end sharpened with Iridium, and platinum plating at the contact electrode end, helping spark plugs enhance service life, fuel combustion and increase ignition efficiency. Iridium NGK spark plug products are always available for modified engines.
The ability to increase engine productivity of Iridium NGK spark plugs is especially evident in situations where the vehicle moves on difficult terrain such as bumps, hill climbs, pothole roads,... help users have a smoother and more comfortable driving experience.
After the training session, the company also sent back posters, provided technical documents about the product, supported the garage with the best spark plug installation, repair and maintenance solutions for its customers.
Applying 4.0 technology to improve the quality of products and services
The entire roadshow has been completely digitized, so the information collected is relatively accurate, continuous over time and actual data. From there, the program can offer the most suitable solution for each garage, as well as contribute ideas to improve the quality of NGK products.
Not only repair and maintenance facilities, garages participating in the roadshow series directly confirm their participation in the event with digital signatures. They are knowledgeable, skilled, market savvy and have a broad view of spark plugs, have archives and connect constantly with the company to always grasp the latest information through mobile applications.
At the same time, in order to strengthen the trust of customers and receive new information in the closest and friendliest way, NGK spark plugs subtly send more souvenirs to garage owners, organize mini-games for mechanics, create professional images for the establishment,...
Many exchange activities between NGK spark plugs and garage owners are held.
Sharing from Mr. Dai - owner of Duc Khang garage (District 7, Ho Chi Minh City) HCM): "NGK's spark plug products are very good and the price is suitable for the market. Thank you for accompanying and caring about the garage, bringing knowledge about real and fake spark plugs to users. I'm looking forward to more shows like this – it's heartwarming! NGK products are also highly appreciated by our customers. We will continue to collaborate with NGK."
Through the roadshow series "Sublimation Power", Bugi NGK offers a commitment to always stand side by side with workers, garage owners, dealers and users, bringing the best experiences to improve the quality of life with advanced solutions, for safer and more complete trips.
The event was reported on VnExpress online newspaper: https://vnexpress.net/roadshow-cua-hang-bugi-ngk-trao-qua-toi-gan-200-gara-4106977.html
Video of the event is updated on YouTube channel and Fanpage Bugi NGK Vietnam.
